Shiva Amit Khanna’s new startup, named “Sanatani,” is generating global buzz as a recession-proof venture that thrives even during crises. Shiva Amit Khanna, an acclaimed Vedic Astrologer, has successfully attracted partners with a global presence. Notable alumni and scholars from prestigious institutions like IIM Calcutta, NEFT Delhi, BITS Pilani, and ISB Hyderabad have joined the board of directors. Additionally, founders and entrepreneurs from multinational companies have joined forces.
While ShivaAmit Khanna has chosen to remain silent about the specific services and products offered by his upcoming startup, he stated during a press conference that it will create employment opportunities for thousands in India. The launch of Sanatani is scheduled for July 2023 in India, with gradual expansion beyond the country. Sanatani will primarily focus on spirituality and ancient Vedic rituals. Shiva Amit Khanna believes that not only India but the entire world is in search of true dharma, and Sanatani aims to help individuals align themselves with the correct ancient rituals and spirituality. He emphasizes that each individual is unique, and their rituals and spiritual practices should be personalized to suit their specific needs and preferences. Sanatani’s expertise lies in revealing the true secrets of spirituality tailored to each person.
Sanatani will serve as a stepping stone for thousands of people to work independently and be self-employed without any initial investments. Shiva Amit Khanna’s over 25 years of experience in Vedic Science and Astrology are the intellectual property of this startup, which has gained popularity even before its official launch. In an interview, Shiva Amit Khanna emphasized that in the era of AI and amidst global recession, where artificial intelligence is replacing human labor, his startup surpasses AI and follows a recession-proof model.
Sanatani will provide comprehensive support, from training to business development, ensuring individuals have the necessary assistance. The religious and spiritual market in India reached a size of US$ 54.1 billion in 2022. Looking ahead, it is projected that the market will grow to US$ 97.2 billion by 2028, exhibiting a compound annual growth rate (CAGR) of 10.32% during 2023-2028.
