- 6th Landmark Edition Celebrates Innovation, Education & the Future of Beauty Services
Mumbai, 14 August 2025: Streax Professional, a leader in professional hair care and styling, made a dazzling return with the 6th edition of its much-awaited MEGA SHOW at The Lalit, Mumbai. Building on the success of previous years, the event marked the grand launch of the EVOQUE Collection and the brand’s exclusive new Skin Portfolio — redefining beauty services for salons across India.
A Celebration of Artistry, Education & Inspiration
The one-day extravaganza drew salon professionals from all corners of the country, offering a vibrant platform for hands-on learning, creative inspiration, and industry networking. Attendees experienced:
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Global hair fashion trends tailored for the Indian market.
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Advanced cut, colour, and styling techniques.
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Skill-building masterclasses from top industry experts.
The EVOQUE Collection – Where Retro Nostalgia Meets Modern Elegance
The showstopper of the evening, EVOQUE — blending “Evoke” and “Vogue” — paid homage to quiet confidence, timeless style, and contemporary sophistication. Featuring eight trend-led looks including Mocha Mirage, Auburn Shag, and Violet Fringe, the collection highlighted:
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Colour innovation powered by Argan Secrets and Huemagic techniques.
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A perfect blend of retro charm and modern fashion.
Expanding Horizons – Launch of the Skin Portfolio
Another highlight was the unveiling of Streax Professional’s new premium skincare range, designed for salon excellence:
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Anti-Ageing Facial Kit.
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Skin De-tan Mask.
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Skin Brightening Facial Kit.
These treatments aim to give salons advanced skincare solutions for diverse client needs, enhancing the overall beauty experience.
Leaders Speak on Education & Innovation
Rochelle Chhabra, Head of Streax Professional, emphasized:
“Education is the foundation of our brand, and the MEGA SHOW is our flagship platform for advanced training and global trend insights adapted for India. EVOQUE reaffirms our leadership in professional beauty, inspiring stylists to push boundaries for their consumers.”
Priyanka Puri, Senior Vice President, HRIPL, added:
“Our mission is to translate global hair fashion into styles that resonate with Indian hair, skin tones, and lifestyles. With EVOQUE and our new Skin Portfolio, we’re empowering our professional community to set new benchmarks in style, skill, and self-expression.”
A Star-Studded Finale with Vaani Kapoor
The evening culminated in a grand ramp walk headlined by brand ambassador and Bollywood star Vaani Kapoor, who brought the EVOQUE looks to life.
“Being part of MEGA SHOW 2025 was an absolute joy. The EVOQUE Collection celebrates style, confidence, and individuality, and I love how Streax Professional blends global trends with Indian beauty needs,” she shared.
MEGA SHOW 2025 Heads to Delhi
After the resounding success in Mumbai, Streax Professional will bring MEGA SHOW 2025 to Delhi on 12 September 2025, promising another inspiring showcase for the beauty industry.
About Streax Professional
Launched in 2004 by Hygienic Research Institute, Streax Professional is a pioneer in salon-grade hair care and colouring products designed specifically for Indian hair. Partnering with over 40,000 salons in India and abroad, the brand is known for innovative formulations, fashion-forward colour palettes, and education-driven growth.
About Hygienic Research Institute (HRIPL)
With over 60 years of legacy, HRIPL is a leader in beauty and personal care, known for brands like Vasmol, Streax, and Florozone. Operating across six manufacturing locations and recognized with accolades like Great Place to Work and Best Workplace for Innovation, HRIPL continues to innovate and inspire in the FMCG and beauty sectors.
