Funding to Drive Expansion, Build Green Processing Facilities, and Create 1,000 New Jobs — Majority for Women
National, October 25, 2025: In a major development for India’s fast-growing healthy snacking sector, Wonderland Foods, a leading Delhi-NCR–based brand known for its premium dry fruits and nuts, has raised ₹140 crore in its first institutional funding round. The round was led by Asha Ventures and British International Investment (BII), the UK’s development finance institution and impact investor.
The fresh infusion of capital marks a transformative milestone for Wonderland Foods as it gears up for its next phase of growth—expanding its product portfolio, strengthening supply chains, building sustainable infrastructure, and deepening its retail presence across India.
The investment will enable Wonderland to establish a state-of-the-art green processing facility that aligns with global environmental standards and is expected to generate more than 1,000 formal jobs, with the majority of these opportunities reserved for low-income women workers.
Fueling the Next Phase of Growth in India’s Health Snacking Revolution
With rising health awareness among Indian consumers, the branded dry fruits and nuts market has witnessed a significant shift in recent years—from unorganised loose products to hygienic, branded formats. Wonderland Foods has been at the forefront of this change, transforming traditional snacking habits through innovation, quality, and responsible sourcing.
The newly raised funds will help Wonderland launch new value-added products, expand its footprint across modern trade, e-commerce, and quick commerce channels, and invest in brand-building initiatives to strengthen its leadership position in the premium health snacking space.
Speaking about the company’s vision, Rakesh Gupta, Founder, and Anubhav Gupta, Managing Director of Wonderland Foods, said:
“At Wonderland, we’ve always believed that quality and trust form the foundation of a strong consumer brand. This funding marks a pivotal moment for us as we prepare to scale our distribution, introduce innovative product lines, and take the next big leap in our growth journey. We’re also proud to partner with the Government of Uttar Pradesh to set up a ₹250 crore greenfield nuts and dry fruits processing unit in Greater Noida. This facility will create employment for over 1,000 women and further strengthen India’s food processing ecosystem.”
Backing from Impact Investors: A Strong Vote of Confidence
The participation of Asha Ventures and British International Investment (BII) signals strong investor confidence in Wonderland’s business model, sustainability focus, and growth trajectory.
Pramod Bhasin and Vikram Gandhi, Founding Partners at Asha Ventures, emphasized:
“What excites us about Wonderland is its rare combination of a strong consumer brand, a differentiated product portfolio, and a wide distribution network that has enabled it to build scale efficiently. The healthy snacking category is riding strong consumer tailwinds, and Wonderland is well-positioned to lead the organised shift from loose, unbranded products to trusted, hygienic formats. We are delighted to partner with Rakesh and Anubhav on this journey—along with BII—in building a sustainable consumer brand that creates both economic and social value.”
Echoing this sentiment, Shilpa Kumar, Managing Director and Head of India at British International Investment (BII), said:
“We’re delighted to partner with Asha Ventures in supporting Wonderland Foods as it scales its operations and deepens its social impact. The company’s commitment to creating formal jobs for women while building environmentally sustainable processing facilities aligns strongly with BII’s mission to promote inclusive and green development in India.”
Building an Impact-Driven, Inclusive Growth Model
Wonderland Foods stands out not only for its consumer success but also for its deep social and environmental impact. The company currently employs nearly 1,000 workers, the majority of whom are women from economically disadvantaged backgrounds. The new round of expansion aims to double this workforce, providing skill development, stable income, and empowerment opportunities to women in semi-urban and rural areas.
This commitment positions Wonderland as a potential qualifier for the 2X Challenge — a global initiative aimed at empowering women’s economic participation, co-founded by institutions including BII.
In addition to job creation, Wonderland’s upcoming green processing facility in Greater Noida will be built with eco-friendly technology—integrating solar energy systems, waste management mechanisms, and water-efficient operations to minimize its environmental footprint.
By combining sustainability, inclusivity, and innovation, Wonderland is setting a new benchmark for how Indian consumer brands can scale responsibly while contributing to national priorities such as Make in India, Skill India, and Women-led Development.
A Rapidly Growing Consumer Brand
Over the past few years, Wonderland Foods has evolved from a niche dry fruit label into a rapidly scaling FMCG player. Its diverse portfolio—ranging from premium nuts, seeds, and dried fruits to trail mixes and on-the-go healthy snacks—caters to India’s expanding base of health-conscious consumers.
Wonderland’s products are already available across major modern retail chains and top online platforms, including Amazon, Flipkart, Swiggy Instamart, Blinkit, and Zepto. The brand has successfully built a reputation for purity, quality, and authenticity, combining traditional Indian snacking culture with modern global sensibilities.
In a market where trust and transparency are becoming key differentiators, Wonderland’s promise of clean, responsibly sourced, and nutrient-rich products resonates strongly with urban professionals, young families, and fitness enthusiasts alike.
India’s Health Snacking Market: A Billion-Dollar Opportunity
India’s health snacking industry is currently valued at over ₹25,000 crore and is expected to grow at a CAGR of 15–18% over the next five years, according to industry estimates. Rising disposable incomes, changing dietary habits, and increasing focus on preventive health are driving this trend.
Consumers are moving away from fried, processed snacks toward natural, protein-rich, and nutrient-dense alternatives, creating fertile ground for brands like Wonderland to capture market share.
Moreover, the post-pandemic era has seen an accelerated demand for packaged, hygienic products, as consumers prioritize safety, transparency, and health in their food choices. This macro shift is expected to further strengthen Wonderland’s positioning as a trusted name in the “better-for-you” snacking space.
Investor Perspective: Building Sustainable Consumer Brands
For Asha Ventures and BII, this investment represents more than just financial growth—it aligns with their commitment to backing companies that drive inclusive development and environmental sustainability.
Asha Ventures, backed by institutions like SIDBI, NABARD, SRI Fund, and multiple family offices, focuses on high-impact investments in sustainability, consumer innovation, healthcare, and financial inclusion. Its investment in Wonderland underscores the growing investor appetite for responsible consumer brands that merge profitability with purpose.
Similarly, British International Investment (BII) — the UK’s development finance institution — plays a pivotal role in promoting green and inclusive growth in developing markets. With a portfolio spanning 66 countries and over 1,600 investments, BII has committed to directing at least 30% of its new investments between 2022 and 2026 toward climate finance.
BII’s association with initiatives like the 2X Challenge, which has mobilized over $33.6 billion globally for women’s economic empowerment, makes its partnership with Wonderland a strategic fit.
A Strong Foundation for the Future
As Wonderland enters its next chapter, the focus will be on three key pillars — innovation, inclusivity, and sustainability. The upcoming green processing facility in Greater Noida is expected to not only boost production capacity but also enhance efficiency, reduce environmental impact, and support a circular economy model.
The company also plans to expand its product range beyond nuts and dried fruits, venturing into functional and gourmet snacking segments tailored to evolving consumer preferences. From flavoured nuts to superfood mixes and nutrition bars, Wonderland aims to redefine what “healthy snacking” means to Indian consumers.
With a strong foundation, a visionary leadership team, and institutional backing from global impact investors, Wonderland Foods is poised to become one of India’s most admired and responsible consumer brands.
About Wonderland Foods
Founded in Delhi-NCR, Wonderland Foods is one of India’s leading names in premium nuts, dried fruits, and healthy snacking. The brand combines quality, authenticity, and innovation to make mindful eating both exciting and accessible. By sourcing the finest ingredients from trusted global growers, Wonderland delivers natural goodness and exceptional taste for the modern health-conscious consumer. Its growing presence across online and offline channels continues to redefine how India snacks — blending tradition, wellness, and modern convenience.
About Asha Ventures
Asha Ventures is a venture capital firm investing in early- and growth-stage Indian businesses addressing critical challenges in financial inclusion, affordable healthcare, climate resilience, and sustainable consumption. Its investors include British International Investment (BII), SIDBI, SRI Fund, and NABARD, among others. The firm focuses on sectors such as Sustainability, Consumer Innovation, Financial Services, and Healthcare.
🔗 More at: ashaventures.in
About British International Investment (BII)
British International Investment (BII) is the UK’s development finance institution and impact investor. It invests in sustainable enterprises across developing countries to drive inclusive economic growth and climate resilience. With £9.87 billion in net assets and a presence in 66 countries, BII supports businesses that improve lives, empower women, and protect the planet.
🔗 More at: bii.co.uk
